I choose this new because it relates with my favorite football club and my term paper. I am also interested in the number of value of the deal.
Arsenal deal with Emirate cost £100 million Euro in 2004. Under the deal, Emirates would get shirt sponsorship and had the club's brand new ground named after it until at least 2021.
In my opinion, It was a very good way for Arsenal to have money to build the new stadium, and Arsenal also get more money than the sponser before.
http://www.guardian.co.uk/media/2004/oct/05/business.marketingandpr
Arsenal deal with Emirate cost £100 million Euro in 2004. Under the deal, Emirates would get shirt sponsorship and had the club's brand new ground named after it until at least 2021.
In my opinion, It was a very good way for Arsenal to have money to build the new stadium, and Arsenal also get more money than the sponser before.
http://www.guardian.co.uk/media/2004/oct/05/business.marketingandpr